The Now Corporation (OTC:NWPN), a bio-pharmaceutical research company focused on the research, education and production of Scientific-Grade Cannabidiol (CBD) from hemp and Tetrahydrocannabinol (THC), as well as All Dimensions of Human Wellness, is pleased to announce that its holding, CellDration, is committed to launch the Plastic Free Initiative, a transition of its commercial water products from PET plastic to sustainable plant-based packaging. As a result of this initiative, CellDration will avoid the use of more than 160 metric tons of plastic through 2028.
Furthermore, CellDration will dedicate a portion of its profits to planting more than 2,000,000 trees in order to further contribute to a climate positive business model. Through this work, CellDration will lead the way in environmentally friendly water packaging and hopes to inspire other brands to engage in similar efforts.
In order to accomplish this goal, CellDration will engage in a multi-pronged effort to include:
- coordinate with and investing in manufacturing partners to enable this transition while ensuring no disruption in the supply of products
- collaborate with marketing partners to realign brand identity in external marketing strategies
- work with distributors on changes in logistics inherent with this evolution in packaging
- inform consumers on the value of environmentally friendly packaging vs. PET packaging via community lifestyle programs
In undertaking this transition, CellDration will invest as much as $7.46 million and prioritize investment into minority-owned businesses across the companys value chain.
Ken Williams, CEO of The Now Corporation states, We own 28% of this amazing company. It is phenomenal to see the Clinton Global Initiative recognize CellDrations commitment to being plastic free which will be another competitive advantage.
More information about the source can be found on the Clinton Foundation Website: https://www.clintonfoundation.org/commitment/clinton-global-initiative/plastic-free-initiative-sustainability-and-packaged-water/
Updates will be forthcoming.
The Now Corporation is a publicly traded, bio-pharmaceutical research company focused on the research, education and production of Scientific-Grade Cannabidiol (CBD) from hemp and Tetrahydrocannabinol (THC) to be used for medicinal purpose, while focusing on pursuing business opportunities in the growing medical and recreational marijuana sector. Through its acquired assets, The Now Corporation is seeking to invest in our businesses associated with the growing, marketing, research and development, training, distribution and retail sale of scientific-grade medicinal cannabis, both in the United States and Canada. At The Now Corporation, we unlock and advance medicine for human life around the world, at every stage of life.
For further information, please contact:
Chief Executive Officer
The Now Corporation
CellDration was founded by its CEO Rudy Byfield with the basic idea to hydrate everybody and delight every taste bud. The brand launched in May of 2019 in hundreds of Kroger stores spread over 16 states with expanded shelf space in ShopRite, Key Foods, Gelsons, DPI Specialty Foods, and Sysco & Wakefern.
Legal Notice Regarding Forward-Looking Statements:
This press release contains forward-looking information within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. That includes the possibility that the business outlined in this press release cannot be concluded for some reason. That could be as a result of technical, installation, permitting or other problems that were not anticipated. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of The Now Corporation to be materially different from the statements made herein. Except for any obligation under the U.S. federal securities laws, The Now Corporation undertakes no obligation to publicly update any forward-looking statement as a result of new information, future events or otherwise.